Lady Gaga and Cotton On Unite: A Global Mental Health Movement with a Focus on South Africa's Youth

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Lady Gaga and Cotton On


In a world where mental health is increasingly taking center stage, collaborations between celebrities and brands can be a game-changer. One such groundbreaking collaboration has sprouted between pop icon Lady Gaga and the renowned lifestyle brand Cotton On. This partnership is not just a drop in the ocean but aims to cast a wide net on global mental health. With a special focus on supporting the youth in South Africa, isn't it a step in the right direction?

The Collaboration:

The Cotton On Foundation, the philanthropic arm of the Cotton On brand, has joined forces with the Born This Way Foundation. A brainchild of Lady Gaga and her mother, Cynthia Bissett Germanotta. Their ambitious goal is not just pie in the sky but a tangible aim to raise a whopping $5 million for global mental health. A lion's share of this, R2.5 million, is earmarked to bolster mental health support for the youth in South Africa.

Lady Gaga and Cotton On

Final Thoughts:

The collaboration between the Cotton On Foundation and the Born This Way Foundation is a testament to the power of partnerships in driving change. With a significant number of young individuals facing mental health challenges, can initiatives like these light the way for a brighter, mentally healthier future?


What is the primary objective of the collaboration between Lady Gaga's Born This Way Foundation and the Cotton On Foundation?

The collaboration aims to raise $5 million for global mental health. With a special emphasis on providing mental health support to the youth in South Africa.

How is the collaboration raising funds for the cause?

The two organizations have launched a limited-edition product range. Cotton On has committed to donating 100% of the net proceeds from this collection to the Born This Way Foundation.

What is the 'Be There Certificate'?

The 'Be There Certificate' is a free online course developed in partnership with It's designed to equip individuals with the knowledge to assist peers facing mental health challenges.

How can young individuals contribute to this initiative?

Young people worldwide are encouraged to nominate mental health organizations from specific countries. Chosen nominees could receive funding to support mental health resources in their communities.

Why is there a focus on South Africa in this initiative?

While the campaign is global, there is a dedicated effort to support the youth in South Africa with a donation of R2.5 million. This is aimed at enhancing mental health resources in the region.

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